Once upon a time, in the vast realm of digital commerce, a brand called Sinbads embarked on a journey to create a remarkable online presence.

I had the pleasure of joining forces with Alinga, a renowned digital product solution specializing in e-commerce using the powerful Shopify platform. It all began when Sinbads, with their mission to connect with clarity and offer inspired alternatives to alcoholic drinks, set their sights on crafting a unique e-commerce website.

They sought to provide a seamless online experience that would ignite the senses and set souls on fire. Sinbads' path led them to our doorstep, where we eagerly embraced the challenge of bringing their vision to life. With a shared passion for craftsmanship, flavor, and adventure, Sinbads and I boarded to an extraordinary collaboration.

PROJECT KICKSTART
Bringing vision to life
We embarked on a design journey, meticulously crafting a digital space that would encapsulate the essence of Sinbads' premium non-alcoholic spirits. Guided by their love for flavor and their pursuit of freedom of choice, we explored countless styles and patterns, delving deep into the world of sensory experiences.

Through the harmonious partnership between Sinbads and myself, we infused the essence of their artisan-crafted alcohol-free spirits into every pixel of the e-commerce website. From the warm glow of their dark rum to the decadence of their espresso infusion, we sought to replicate not just the taste but the entire experience of their alcoholic counterparts.

DESIGN INGREDIENTS
Discovering style & patterns
With Sinbads' vision firmly in mind, we set out to gather and produce assets that would breathe life into their brand's unique identity. The first step was to immerse ourselves in their captivating branding, which captured the essence of their mission and passion.

Drawing inspiration from their love of flavor, adventure, and freedom of choice, we meticulously crafted a set of styles and patterns that would become the visual foundation of their online presence.

VISUAL PRESENTATION
Symphony of art and flavor
With a meticulous eye for detail and a deep appreciation for the craft, we delved into the heart of each spirit, unraveling its carefully curated ingredients. Drawing inspiration from the rich botanicals, aromatic spices, and luscious fruits that formed the essence of Sinbads' creations, we set out to illustrate these elements in stunning detail.

The visual presentations we created were not merely showcases of the ingredients; they were gateways into the unique experience offered by each spirit. The illustrations beckoned viewers to embark on a journey of the senses, to explore the depths of flavor and aroma contained within every bottle.

BRAND COLORS
Sinbad’s base colors
We seamlessly incorporated Sinbads' base color to create a cohesive design. We ensured that the essence of Sinbads' brand identity was infused throughout the site, evoking a sense of adventure and elegance.

COLOR PAIRINGS
Harmony of colors
With a keen eye for aesthetics and user experience, we strategically employed complimentary colors for each bottle in Sinbads' non-alcoholic spirits collection to craft a truly unique UI. By aligning the color schemes of the bottles with the overall user interface design, we achieved a cohesive and visually pleasing experience that seamlessly integrated the brand's identity.

The complimentary colors served as a guiding principle, enhancing the usability and engagement of the UI while evoking a sense of delight and sophistication.

TYPEFACE
Font pairing
We carefully selected fonts that complemented the brand's style and ethos. For the headings, we employed Fjalla One, a bold and impactful font that added a touch of modernity and elegance to the design. 

As for the content text, we opted for Nunito Sans, a clean and legible font that provided excellent readability while maintaining a sense of warmth and approachability, ensuring that the information flowed seamlessly and effortlessly for users.

LANDING PAGE
The journey began by understanding Sinbads' mission to positively impact lives through their inspired alternatives to alcoholic drinks.

In crafting the landing page for Sinbads, our focus was on creating a compelling user impact that resonated with visitors on a deep level. We meticulously designed every element with the intention of inspiring, engaging, and connecting with users in a meaningful way. We sought to capture this essence and translate it into a captivating landing page that would set souls on fire.

Through strategic use of visual storytelling, we incorporated powerful imagery that showcased the transformative nature of Sinbads' non-alcoholic spirits. From the warmth of social gatherings to the freedom of choice, each image evoked emotions and connected with users on a personal level.

ADAPTIVE INTERFACE
Mobile experience
Designing the homepage with mobile responsiveness in mind was a crucial aspect of our approach. We crafted a layout that seamlessly adapted to different screen sizes and resolutions, ensuring a consistent and optimized experience across mobile devices, allowing users to effortlessly explore Sinbads' offerings while on the go.

ONE-PAGER PRODUCT LIST
Effortlessly navigate through product list
We carefully organized the list of products into clear and intuitive sections, ensuring that users could quickly locate and identify the items they needed. Each product was accompanied by a concise description, allowing users to make informed decisions without unnecessary complexity. By prioritizing clarity, simplicity, and user-friendliness, we aimed to empower users to effortlessly navigate a one-pager list and enjoy a streamlined and satisfying shopping journey.

UNIQUE PRODUCT SPACE
Aligning color schemes of each product bottle

We strategically employed complimentary colors for each bottle in Sinbads' non-alcoholic spirits collection to craft a truly unique UI. By aligning the color schemes of the bottles with the overall user interface design, we achieved a cohesive experience that seamlessly integrated the brand's identity.

SHOPPING EXPERIENCE
Leveraging the robust Shopify platform

By integrating the Shopify checkout experience, we ensured a streamlined process for users, allowing them to effortlessly add products to their cart, review their selections, and proceed to checkout with ease. With a secure and intuitive built-in functions, customers can confidently complete their transactions, benefiting from Shopify's trusted payment gateways.

COCKTAIL RECIPES
Focusing on enhancing consumer engagement and connection

We carefully crafted a dedicated UI space for recipes that revolved around Sinbads’ products. This thoughtfully designed recipe section serves as a valuable resource, guiding users on how to incorporate Sinbad's spirits into a variety of delightful concoctions. By providing step-by-step instructions, serving suggestions, and creative serving ideas, we empower consumers to explore the versatility and potential of Sinbads’ offerings, strengthening the bond between the brand and its customers through shared experiences of flavor and enjoyment.

DRINK AND TELL
Sharing exciting stories, brand news, and lifestyle tips

To keep consumers informed and engaged, we thoughtfully integrated a dynamic blog into their online platform. Encouraging consumers to be part of the vibrant Sinbad's community. This platform serves as a hub of inspiration and connection, ensuring that consumers stay connected with the latest happenings while immersing themselves in the enriching world of Sinbad's non-alcoholic spirits.

Make it simple
Make a platform that boasts an intuitive interface, enabling seamless usability for users of all levels of expertise.

Make it fun
Infuse daily tool usage with joy, fostering a sense of delight among customers to cultivate long-term commitment and loyalty.